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Read previewTikTok is making it harder to get free shipping on its e-commerce platform, Shop. The threshold for free shipping will remain at $5 for first-time buyers. TikTok's updated guidance notes that free shipping does not apply when it determines the shipping costs exceed "fair market price." TikTok acknowledged in its documentation that its free shipping subsidies may not last forever. Michael Herling, a merchant who sells hats on TikTok Shop, described the planned fee increases as a "real downer."
Persons: , Sellers, TikTok, It's, Michael Herling, downer, Herling Organizations: Service, Business
The pickle-wardrobe mania is emblematic of what sets TikTok Shop apart from e-commerce competitors like Shopify and Amazon. Just like TikTok's non-shopping content, TikTok Shop is built around viral videos, be it a surge in viewer interest in pickle-jar sweatshirts or a mad rush to buy freeze-dried Skittles . For UK sellers, chasing virality still seems to be the defining characteristic of the TikTok Shop experience. Jessica Slone runs TikTok shop Bad Addiction Boutique, which has sold tens of thousands of pickle-jar sweatshirts. "TikTok Shop is kind of this roller coaster, and right now it's on this amazing uphill journey.
Persons: TikTok, Dill, Frank Bloomer, Ashley Martinez, Michael Herling, I'm, it's, Herling, Jessica Slone, Slone, TikTok's, Lindzi Shanks, Shanks, TikTok doesn't, Virality, Laura Ritchey, Sellers, Julia Cote, hadn't, influencers, they'd, Ben Muir, virality, Hira Tariq, who's, Candy, there'll, It's, Boutique's Slone Organizations: US, TikTok Shop, Shipping Locations: Grillo's, West Texas
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